Created in 2009 in the south of France,
ICE’s mission is to develop and design quality products in both Mountainbike and BMX fields.
Attention to every small detail is what it takes to be the best.
Everyone dreams of success, but achieving it takes relentless commitment and effort.
It’s this obsession for detail and quality that makes our products the finest on the market today.
In constant search of innovations, we have been the first Brand to develop a carbon BMX rim for adult riders,
and now for younger riders as we offer a 20’’ X 1-3/8 rim.
A complete carbon BMX wheel equipped with our new hubs and spokes is now available…
This year we also designed a Fat Bike frame available in two different sizes,
which can be ridden by both teenagers and adults, men or women.
As this practice is really fun and sticks well with us, we managed to create a smart frame thanks to our big experience in MTB environment.
We are developing our products in collaboration with our ‘’ICE FAST’’ Team riders (as Sylvain André, Vincent Pelluard, Mariana Pajon, Jonathan Ricoure,Klavs Lisovskis…), and thanks to their trust and feedbacks,
we keep improving quality and design of our products all year long.
Tested and approved by some of the best riders of the world, ICE is growing up and we are preparing some new stuff for you so stay tuned !!